Marcotte Design Inc.
USAToday Travel Zone
Marcotte Design’s mandate was to translate the largest selling daily newspaper in the US into a retail concept.

In keeping with its iconic status and graphically rich & colourful content, the USA TODAY Travel Zone connects with the traveler with their away-from-home comfort. From bright brand colours to warm colours on fixtures, walls and floor, to light sconces and suspended lights, the store entices the customer to enter and to begin their shopping experience in a warm and comfortable environment.